The Importance of the Call Center in the Real Estate Sector

The Importance of the Call Center in the Real Estate Sector


Diren Nâzım Selimoğlu

Diren Nâzım Selimoğlu

05.04.2021

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To-be businesses engaged in real estate always have some goals in mind. Of course, those goals include selling properties and making a hefty amount of profit or income. Before they go listing and scheduling open houses, they must first have a concrete plan to make sure that they start off the right way as a real estate business. 

And, one thing that they must make certain of is gaining the trust of their customers/clients and being available at their whim — anytime and anywhere. Remember that picking a house is as important as eating and having clothing as it provides a safe haven where humans can move comfortably and freely, so customers expect real estate businesses to provide exceptional customer service which leads to excellent experience. But how can they do just that? The answer to that is the call center! How can the call center technology help the real estate sector, exactly? Those questions will be answered here in this blog and more. 

Why exactly does the Real Estate Sector need Call Centers?

Contact with customers is an especially important aspect of real estate – the most important, in fact. To have the edge over competitors, the quality of customer service is key. Having a call center can help real estate businesses overcome and even dominate the market. In other words, it is especially important for real estate businesses to have an answering service.

Below, we state some of the reasons why call centers are needed by the real estate sector:

Accessibility – Not every customer is always available when it comes to checking out the house, mainly due to a hectic schedule. But they still expect businesses to feed them with updates through whatever is convenient for them (e.g., through e-mail, chat, or SMS). Real estate businesses can do just that with a call center. The agents can make all the incoming and outgoing calls, saving the business time while providing the opportunity to ace more deals. And, they can do that through many different channels the customers prefer. Always being reachable is very crucial if businesses want to succeed in this line. This can also put a business on a positive note when it comes to negotiating with a potential customer.

Trustworthiness – Investing in a new home is costly; that is a fact. So, they would want to bargain with a real estate business that values integrity and trustworthiness, not just earning money. Real estate businesses must show these qualities to customers, communicate with them properly and provide the best customer experience they can ask for by having a call center ready to provide information and solution to issues.

Updates – This is almost synonymous to accessibility. Real estate businesses might have an update that needs to be passed on to customers, a new house offering on a different location or just a new campaign that they want to share at any given time and any given place. Call centers can help you make campaign calls to announce that. Any new projects can easily be announced with a call center.

Customization – Customers’ wants or needs are different from each other. Real estate businesses can adjust to any customer by gathering and storing vital information they provide that can be acquired through call centers. And, when they call, they can be transferred to the same helpful agent that they were talking to, based on how the call went. Moreover, previous and new customers can be assigned to different queues to avoid confusion. This is especially helpful when the real estate business has many customers that needs to be tended to. 

Tegsoft: providing the best Call/Contact Center software technology to the Real Estate Sector

Tegsoft is well-designed, all-in-one communication platform that provides the best customer experience. We are also known to help real estate businesses with their call or contact center needs. 

We recommend that up and coming real estate contact centers should have an Inbound Agent and Blended Agent plan. Inbound Agent plan plays a leading role in Customer Relationship Management for every business sector (real estate included). As for Blended Agent plan, it plays an important role in both Customer Service and Marketing Channel.

Aside from those two plans, we also have the following that might suit real estate businesses, depending on their needs: Outbound Agent and Omnichannel Agent plans. 
We offer a free on-premise demo and/or a 30-day money payback guarantee as we prioritize customer satisfaction above anything else. 

Reference/s:
https://simply-contact.com/real-estate-call-centers-are-the-key-to-success-post/

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